Anything on a page

A well-thought-out idea, a powerful marketing message, an informative info-graphic, a restaurant menu card, a movie poster, a cheat sheet, London tube map. 

What is common in all of the above? The title of this post is a hint. 

They are all something on a page. Anything that fits a page is a well articulated viewpoint of a customer. 

Anything on a page is an amazing vehicle to reach the information to the right audience at the right place and time. Three principles to bear in mind: 

1. Focus on the outcome of the process (why)
2. Take the viewpoint of the audience (who, when, where)
3. Apply sophistication to the tools yet keep the output simple (how)


Comments

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