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Making Vision and Strategy Practical

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It is usually daunting to draw a Strategy towards a Vision. Often, these are brainchild of the founders. Mostly though, the two are the forte of external consultants as firms reinvent themselves.  Nevertheless, the operational ranks seldom identify with either of it. In this post, I postulate a simple method to imbibe the Vision and the Strategy into daily life of an organization. Why is it important? It is important to the organizational culture to align to the overall vision through an awareness of strategy so every activity that the workforce and their systems perform drive towards a common goal - in the right way. Vision  always describes an  Outcome . Here are a few popular examples: Nike: “to bring inspiration and innovation to every athlete in the world.” McDonald: "...to be our customers' favorite place and way to eat and drink." Microsoft: "...to empower every person and every organization on the planet to achieve more." Strategy  defines t